New phase of UHNITED campaign calls on Toronto/GTA to support Canada’s #1 hospital
TORONTO, Sept, 25, 2024 /CNW// — University Health Network (UHN) unveils its first-ever television commercial as part of the second phase of its UHNITED campaign, highlighting UHN’s significant impact on health care and the vital role that donors play in making this impact possible. This new wave of the UHNITED campaign comes on the heels of the City of Toronto declaring September 23 – 25 “University Health Network Week,” a week dedicated to celebrating the achievements of UHN’s nearly 25,000 staff.
The campaign features five authentic and powerful stories that demonstrate how UHN is reimagining health care – from piloting a peer support program to care for Toronto’s most vulnerable in the emergency department, to developing artificial intelligence technology to assist surgeons in real time. With the tagline “It takes a city to change the world,” the campaign aims to inspire Toronto and GTA communities to come together to reimagine health care, and reminds them that donations of any size are what make never-been-done ideas a reality in their local community and beyond.
Directed by award-winning Brent Foster, the spot features real UHN employees, donors, and a handful of patients whose lives were positively impacted through revolutionary treatment at UHN. These inspiring and life-changing moments trigger literal impact waves that spread across the hospital, the city and beyond—an unignorable metaphor for UHN’s contributions to health care here and around the globe.
“We want everyone to know that the #1 hospital in Canada is right here in the GTA, and it is responsible for advancing medicine on a global scale,” said Julie Quenneville, CEO of UHN Foundation. “When we come together as a community, even the smallest donation makes a difference. We can all play a role in changing the status quo of health care, and through this campaign we invite the community to join us in our mission.”
The UHNITED campaign was produced by Zulu Alpha Kilo in partnership with UHN Foundation, with Havas Media Canada overseeing the media strategy in partnership with The Aber Group. The campaign is running across TV, cinema, print, digital and out-of-home placements from September 25 to December 31, including a Union Station domination campaign from September 25 to October 23.
To learn more about UHN Foundation or to donate, please visit UHNITED.ca.
For media inquiries, please contact: Olivia Monardo, Public Relations Officer
[email protected], 416-669-0638
