Featuring real life patients and providers, We Are UHNITED aims to inspire individuals to unite with UHN Foundation to redefine health care
TORONTO, September 17, 2026 – Following a historic year that saw University Health Network (UHN) named the #2 hospital in the world in Newsweek’s annual rankings, UHN Foundation launches the next phase of its signature advertising campaign, We Are UHNITED, highlighting the strength and diversity of UHN’s impact across Canada and the world and inviting the community to “unite with us” on our mission to create a healthier world.
“UHN has continued to rise among the world’s leading hospitals, a reflection of the dedication, expertise and compassion of TeamUHN,” says Dr. Kevin Smith, President and CEO of UHN. “UHN’s success is rooted in the talent and determination of our people, and the UHNITED campaign celebrates the impact we create together. As Canada’s hospital, UHN is helping lead the future of health care through discovery, innovation and patient care that improves lives here at home and around the world. UHNITED is more than a celebration of TeamUHN. It reflects the values that unite Canadians: a belief in caring for one another, advancing knowledge and working together to build a healthier future.”
Created in house at UHN Foundation and produced by Someplace Nice, the campaign features the real doctors, nurses, and grateful patient ambassadors of UHN, united toward the same goal: to support cutting edge research, develop new treatments for disease, bring the best talent to Canada and help those who need it most. It aims to inspire people to see the power of what can be achieved when everyone comes together to reimagine the future of health care.
“Through this advertising campaign we are inviting our fellow Canadians to unite with us in our mission to advance health care at Canada’s #1 hospital,” said Julie Quenneville, CEO of UHN Foundation. “The breakthroughs that define UHN are made possible when patients, health care teams, researchers, donors and our community come together around a shared purpose. UHNITED reflects the power of collective action and our belief that, together, we can create a healthier world.”
University Health Network, Canada’s #1 hospital and #2 hospital in the world, is doing things that no other hospital in Canada is doing. It’s the place where big ideas are born, where the most difficult patient cases are taken on and treated, and where tomorrow’s cures are being researched and discovered today. It’s the place where health care is being reimagined to address homelessness through social medicine, where AI and the use of surgical robots are amplifying and extending expert capabilities in operating rooms to benefit patients in new ways and where new capital projects and infrastructure are providing more innovative access to care when patients need it most.
The advertising campaign will launch on TV, Radio and out-of-home placements, print and digital beginning September 17, 2026.
To learn more please visit UHNITED.ca.