Joining the board in 2018, Mr. Martin Goldfarb, is an entrepreneur and a leading expert in the study of human behavior as it relates to the marketplace and society. In 1966, Mr. Goldfarb established Goldfarb Consultants, a market research consulting firm which he grew into an international company with 26 offices around the globe. He is now Chair of Goldfarb Ventures, a private equity company, a Principal at Goldfarb Intelligence Marketing and President of Almada a private corporation.

Mr. Goldfarb has an M.A. in Sociology from the University of Toronto, a Honourary Doctorate of Laws from York University and is the inaugural recipient of the University College, University of Toronto, Distinguished Alumni Award. He has co-authored 2 books: Marching to a Different Drummer and Affinity: Beyond Branding in 2010.

Mr. Goldfarb was designated an Officer of the Order of Canada in recognition of his pioneering work in the market research industry and philanthropic activities and philanthropic activities, which include support of arts organizations in the city including the Symphony, Shaw and the Opera. A recent gift from Mr. Goldfarb and his wife Joan will be used to build and establish the Joan and Martin Goldfarb Art Gallery at York University

Mr. Goldfarb is also a consistent supporter of organizations that promote tolerance within our community. He is a member of The Peter Munk Centre Innovation Committee, Co-Chair of the Brand Marketing Advisory Committee and a Board Champion for the Digital Strategy.